Strategy
Understanding 0, 1, and 2-Trick Pony Companies
Longevity and sustained success often hinge on an organization's ability to innovate, adapt, and diversify. The Pony-Trick concept was famously encapsulated by former Microsoft CEO Steve Ballmer, who, when discussing strategic depth categorized companies into 0-trick, 1-trick, and 2-trick ponies. While the terms might sound flippant, they carry